Ad campaignMeta · SnapchatFintech
Rakeez Financial
A lead generation campaign for Rakeez Financial: registrations and app downloads on Meta and Snapchat, plus direct outreach to businesses.
Drop in Meta cost per registration
-50.9%
October vs. July, based on campaign names
Drop in Meta cost per registration
-50.9%
Click-to-registration (Meta)
2.66%
Registration CTR (Meta)
1.66%
Registration share of Meta spend
71.1%
Snov email delivery rate
83.1%
All channels together.
Shares are within each platform budget, not a shared budget split.
| Meta | Snapchat | |
|---|---|---|
| Registration | 71.1 | 84.2 |
| App | 9.2 | 15.8 |
| Other | 19.7 | 0 |
App clicks are not downloads.
| Meta | Snapchat | |
|---|---|---|
| Registration CTR | 1.66 | 0.49 |
| Click to registration | 2.66 | 0.79 |
| App CTR | 6.27 | 1.52 |
Does not represent unique users.
| Impression to registration | |
|---|---|
| Meta | 0.0441 |
| Snapchat | 0.0038 |
July = 100%, based on campaign names rather than daily delivery dates.
| Cost index | |
|---|---|
| July | 100 |
| September | 70.9 |
| October | 49.1 |
Actual activity days in July 2026 only.
| CTR | |
|---|---|
| Jul 16 | 0.45 |
| Jul 17 | 0.5 |
| Jul 18 | 0.48 |
| Jul 19 | 0.57 |
| Jul 20 | 1.44 |
| Jul 21 | 1.39 |
| Jul 22 | 0.6 |
| Jul 23 | 0.46 |
| Jul 24 | 0.43 |
| Jul 25 | 0.41 |
| Spend share | |
|---|---|
| Jul 16 | 13.58 |
| Jul 17 | 13.58 |
| Jul 18 | 13.58 |
| Jul 19 | 13.58 |
| Jul 20 | 15.17 |
| Jul 21 | 10.62 |
| Jul 22 | 4.97 |
| Jul 23 | 4.97 |
| Jul 24 | 4.97 |
| Jul 25 | 4.97 |
| Delivery rate | Bounce rate | |
|---|---|---|
| Funding 3 | 79.9 | 20.1 |
| Medical funding | 87.8 | 12.2 |
| Manufacturing | 77.4 | 22.6 |
| Weighted total | 83.1 | 16.9 |
Replies are 0% in all campaigns. Opens and clicks are identical in the source.
| Open / delivered | Click / delivered | |
|---|---|---|
| Funding 3 | 0 | 0 |
| Medical funding | 5.49 | 5.49 |
| Manufacturing | 10.98 | 10.98 |
| Weighted total | 4.53 | 4.53 |
Each channel with its own numbers and charts.
The main registration channel: most spend goes to registrations, and cost per registration keeps falling stage after stage.
Registration share of platform spend
71.1%
App share of platform spend
9.2%
Other objectives share
19.7%
Registration CTR
1.66%
Click-to-registration
2.66%
Impression-to-registration
0.044%
App CTR
6.27%
Drop in cost per registration (Oct vs. Jul)
50.9%
A supporting channel for registration and app campaigns, active on specific days.
Registration share of platform spend
84.2%
App share of platform spend
15.8%
Registration CTR
0.49%
Click-to-registration
0.79%
Impression-to-registration
0.0038%
App CTR
1.52%
Attract qualified leads to Rakeez Financial through registrations and app downloads.
Focus spend on registrations (71% on Meta and 84% on Snapchat) with app downloads as support, plus direct email outreach to businesses.
Meta cost per registration fell 50.9% between July and October, click-to-registration reached 2.66%, and Snov email delivery hit 83.1%.
