Ad campaignTikTok · Snapchat · Google · MetaEvents & entertainment
Jeddah Season
Multi-platform campaigns for Jeddah Season combining awareness and bookings across a range of events, on TikTok, Snapchat and Google Ads, Meta, X .
Total impressions
338.1M
TikTok, Meta, Google and Snapchat
Total purchases
1,551
purchases
1549
Google conversions
716
Google clicks
358K
Lens Total Impression
19.7%
All channels together.
Snapchat: Horrorcon, lens and Beauty Week combined.
| Impressions | |
|---|---|
| TikTok | 209 |
| Meta | 90 |
| Snapchat | 26.1 |
| 13.2 |
Snapchat: Horrorcon purchases.
| Purchases | |
|---|---|
| TikTok | 974 |
| Snapchat | 572 |
| Meta | 5 |
| Count | |
|---|---|
| Add to cart | 4184 |
| Checkout | 1276 |
| Purchase | 974 |
| Views | |
|---|---|
| 2 seconds | 16793717 |
| 6 seconds | 4609967 |
| 50% watched | 4050356 |
| Fully watched | 1554515 |
Conversions are from campaign B only.
| Count | |
|---|---|
| Impressions | 13200000 |
| Clicks | 357910 |
| Conversions | 716 |
Each channel with its own numbers and charts.
The largest channel by impressions, driving most of the purchases recorded across platforms.
Impressions
209M
Purchases
974
Add to cart
4,184
Checkout
1,276
Add-to-cart to checkout
30%
Checkout to purchase
76%
Video views (2s)
16.8M
Fully watched views
1.55M
The awareness and bookings channel: Horrorcon for bookings, Beauty Week for awareness, and the client’s first Lens campaign.
Horrorcon: share of purchases
38.6%
Horrorcon: CTR
0.33%
Horrorcon: click-to-purchase
6.91%
Lens: share of total impressions
19.7%
Lens: CTR
0.12%
Beauty Week: share of total impressions
26.8%
Beauty Week: CTR
0.17%
Impressions
26.1M
Purchases
572
Captures demand through search, with high click volume and recorded conversions.
Impressions
13.2M
Clicks
358K
Conversions
716
Campaign A CTR
5.1%
A wide-reaching awareness and traffic channel across Facebook and Instagram.
Impressions
90M
Purchases (sales ads)
5
A dual goal: actual bookings and wide exposure for Jeddah Season events, targeting men and women aged 20 to 50, mainly in Jeddah.
Start with awareness to build reach, then send visitors to event pages, then shift to booking campaigns once enough data is collected, moving budget toward the strongest platforms and creatives.
Entertainment Theater took 55.0% of purchases and Horrorcon 38.6%, Beauty Week took 54.5% of impressions, and Google Ads CTR reached 5.05%.
