Neop

Ad campaignMeta · TikTok · Snapchat · GooglePerfumes & e-commerce

Ghalati

Ghalati: sales campaign

A purchase and retargeting campaign for the perfume store across GCC, scaled around purchase efficiency.

Goal
Sales
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ROAS

2.47

Meta, Snapchat and Google Ads combined

  • TikTok conversions

    519conversions

  • Snapchat purchases

    492purchases

  • Google conversions

    1.65Kconversions

  • Meta ROAS improvement

    +225%

  • ROAS, latest 20 campaigns (Meta)

    7.25

  • Latest 20 campaigns' share of purchases

    27.6%

  • Latest 20 campaigns' share of spend

    7.4%

Overall performance

All channels together.

Spend share by platformDonut
Meta: 40.5%TikTok: 29.6%Snapchat: 23.2%Google Ads: 6.7%
  • Meta40.5%
  • TikTok29.6%
  • Snapchat23.2%
  • Google Ads6.7%
Spend share by platform (%)
Spend share
Meta40.5
TikTok29.6
Snapchat23.2
Google Ads6.7
Spend share by objectiveDonut
Sales: 82%Awareness & views: 13.5%Traffic: 3.9%Messages & other: 0.6%
  • Sales82%
  • Awareness & views13.5%
  • Traffic3.9%
  • Messages & other0.6%
Spend share by objective (%)
Spend share
Sales82
Awareness & views13.5
Traffic3.9
Messages & other0.6
Objective mix within each platformBars
0255075100Meta · Sales: 89.1 %Meta · Awareness & views: 6.2 %Meta · Traffic: 3.3 %Meta · Messages & other: 1.4 %MetaTikTok · Sales: 73.6 %TikTok · Awareness & views: 24.9 %TikTok · Traffic: 1.5 %TikTok · Messages & other: 0 %TikTokSnapchat · Sales: 78 %Snapchat · Awareness & views: 12.9 %Snapchat · Traffic: 9.1 %Snapchat · Messages & other: 0 %SnapchatGoogle Ads · Sales: 91 %Google Ads · Awareness & views: 9 %Google Ads · Traffic: 0 %Google Ads · Messages & other: 0 %Google Ads
  • Sales
  • Awareness & views
  • Traffic
  • Messages & other
Objective mix within each platform (%)
SalesAwareness & viewsTrafficMessages & other
Meta89.16.23.31.4
TikTok73.624.91.50
Snapchat7812.99.10
Google Ads91900
Impressions shareHorizontal bars
  • TikTok61.2 %
  • Meta33.7 %
  • Google Ads5.1 %

Impressions data is not available for Snapchat.

Impressions share (%)
Impressions share
TikTok61.2
Meta33.7
Google Ads5.1
Spend share vs. results shareBars
020406080Meta · Spend share: 40.5 %Meta · Results share: 27.4 %MetaTikTok · Spend share: 29.6 %TikTok · Results share: 27.1 %TikTokSnapchat · Spend share: 23.2 %Snapchat · Results share: 15.5 %SnapchatGoogle Ads · Spend share: 6.7 %Google Ads · Results share: 30 %Google Ads
  • Spend share
  • Results share

Results: purchases or conversions depending on the platform.

Spend share vs. results share (%)
Spend shareResults share
Meta40.527.4
TikTok29.627.1
Snapchat23.215.5
Google Ads6.730
Meta: ROAS across stagesLine
02468First stageSecond stageLatest stageLatest 20 campaignsFirst stage: 1.19 xSecond stage: 1.58 xLatest stage: 3.86 xLatest 20 campaigns: 7.25 x
Meta: ROAS across stages (x)
ROAS
First stage1.19
Second stage1.58
Latest stage3.86
Latest 20 campaigns7.25
Meta: cost per purchaseLine
0255075100First stageSecond stageLatest stageLatest 20 campaignsFirst stage: 100 %Second stage: 76.3 %Latest stage: 25.4 %Latest 20 campaigns: 12.5 %

First stage = 100%.

Meta: cost per purchase (%)
Cost per purchase
First stage100
Second stage76.3
Latest stage25.4
Latest 20 campaigns12.5
Meta: purchases share vs. spend shareBars
020406080First stage · Purchases share: 11.5 %First stage · Spend share: 24.7 %First stageSecond stage · Purchases share: 25.2 %Second stage · Spend share: 41.1 %Second stageLatest stage · Purchases share: 63.2 %Latest stage · Spend share: 34.3 %Latest stageLatest 20 campaigns · Purchases share: 27.6 %Latest 20 campaigns · Spend share: 7.4 %Latest 20 campaigns
  • Purchases share
  • Spend share
Meta: purchases share vs. spend share (%)
Purchases shareSpend share
First stage11.524.7
Second stage25.241.1
Latest stage63.234.3
Latest 20 campaigns27.67.4
Google Ads: monthly impressions distributionBars
010203040Oct 2025 · Impressions share: 20.9 %Oct 2025Nov 2025 · Impressions share: 0.5 %Dec 2025 · Impressions share: 2.4 %Dec 2025Jan 2026 · Impressions share: 30.8 %Feb 2026 · Impressions share: 10.6 %Feb 2026Mar 2026 · Impressions share: 7.2 %Apr 2026 · Impressions share: 5.5 %Apr 2026May 2026 · Impressions share: 7.5 %Jun 2026 · Impressions share: 2.1 %Jun 2026Jul 2026 · Impressions share: 4.7 %Aug 2026 · Impressions share: 7.7 %Aug 2026

Each month's share of the total period.

Google Ads: monthly impressions distribution (%)
Impressions share
Oct 202520.9
Nov 20250.5
Dec 20252.4
Jan 202630.8
Feb 202610.6
Mar 20267.2
Apr 20265.5
May 20267.5
Jun 20262.1
Jul 20264.7
Aug 20267.7

Performance by channel

Each channel with its own numbers and charts.

Meta

8 metrics

The largest share of budget, turning exposure into sales with efficiency improving stage after stage.

  • Spend share

    40.5%

  • Impressions share

    33.7%

  • Purchases share

    27.4%

  • Results efficiency vs. spend

    67.6%

  • Sales value share

    52.7%

  • ROAS (all campaigns)

    2.26

  • ROAS (sales campaigns)

    2.54

  • Impression-to-purchase (sales)

    0.012%

TikTok

8 metrics

  • Spend share

    29.6%

  • Impressions share

    61.2%

  • Conversions share

    27.1%

  • Results efficiency vs. spend

    91.6%

  • CTR

    0.80%

  • Click-to-conversion

    0.48%

  • CTR (sales campaigns)

    1.20%

  • Click-to-conversion (sales)

    0.55%

Snapchat

7 metrics

  • Spend share

    23.2%

  • Purchases share

    15.5%

  • Results efficiency vs. spend

    66.7%

  • Sales value share

    27.2%

  • ROAS (all campaigns)

    2.04

  • ROAS (sales campaigns)

    2.60x

  • Add-to-cart to purchase

    12.8%

Google

11 metrics

  • Spend share

    6.7%

  • Impressions share

    5.1%

  • Purchases share

    30.0%

  • Results efficiency vs. spend

    451.0%

  • Sales value share

    20.1%

  • ROAS (all campaigns)

    5.27

  • ROAS (sales campaigns)

    5.79

  • CTR

    1.16%

  • Click-to-purchase

    4.38%

  • Search & PMax CTR

    1.92%

  • Search & PMax click-to-conversion

    4.65%

  • The goal

    Increase Ghalati store sales across the GCC with the highest possible purchase efficiency.

  • The strategy

    Split budget across Meta, TikTok, Snapchat and Google, combining new-audience targeting with retargeting of interested users.

  • The result

    A blended 2.47x return on ad spend. On Meta, ROAS improved 225% and cost per purchase fell 75% from the first stage to the latest.

Ad creatives

  • Ghalati: sales campaign 1
  • Ghalati: sales campaign 2
  • Ghalati: sales campaign 3
  • Ghalati: sales campaign 4

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