Meta
3 metricsThe instant form channel: the lowest cost per lead, with a small share of spend.
Platform share of spend
7.3%
Platform share of leads
27.5%
Cost per lead relative to Snapchat
20.9%
Ad campaignMeta · SnapchatEducation
FLS Schools
FLS: leads campaign
A lead generation campaign for FLS Schools: parent registrations in Riyadh on Meta and Snapchat, using instant forms linked to a CRM.
- Goal
- Leads
Drop in Meta cost per lead vs. Snapchat
-79.1%
Across the reported campaigns
Drop in Meta cost per lead vs. Snapchat
-79.1%
Meta share of leads
27.5%
Meta share of spend
7.3%
Snapchat share of spend
92.7%
Click-to-lead (Snapchat)
13.31%
CTR (Snapchat)
0.56%
Overall performance
All channels together.
- Spend share
- Lead share
Shares are of the two reported platforms only.
| Spend share | Lead share | |
|---|---|---|
| Meta | 7.34 | 27.47 |
| Snapchat | 92.66 | 72.53 |
Meta = 100%.
| Cost index | |
|---|---|
| Meta | 100 |
| Snapchat | 478.4 |
Does not represent unique users.
| Snapchat | |
|---|---|
| CTR | 0.56 |
| Click to lead | 13.31 |
| 2-second video view | 10.83 |
Performance by channel
Each channel with its own numbers and charts.
Snapchat
7 metricsA supporting channel for registrations and reach, active in a specific window and taking most of the spend.
Platform share of spend
92.7%
Platform share of leads
72.5%
CTR
0.56%
Click-to-lead
13.31%
Impression-to-lead
0.0745%
2-second video view rate
10.83%
Cost per lead relative to Meta
478.4%
The goal
Attract qualified registration leads for FLS Schools from parents aged 25 to 50 in Riyadh, at an efficient cost.
The strategy
Use the instant form linked to a CRM through an Excel sheet, with awareness and traffic campaigns ahead of lead campaigns, then move budget toward the best-performing platform, Meta.
The result
Meta cost per lead was 79.1% lower than Snapchat, and Meta delivered 27.5% of leads from only 7.3% of spend. Click-to-lead on Snapchat reached 13.31%.
