Ad campaignTikTok · Snapchat · Google AdsEvents & entertainment
Jeddah Season
Multi-platform campaigns for Jeddah Season combining awareness and bookings across a range of events, on TikTok, Snapchat and Google Ads.
Beauty Week share of total impressions
54.5%
TikTok and Snapchat combined, across the reported campaigns
Beauty Week share of total impressions
54.5%
Lens share of total impressions
19.7%
Entertainment Theater share of purchases
55.0%
Horrorcon share of purchases
38.6%
Snapchat share of spend
70.2%
Google Ads CTR
5.05%
All channels together.
Shares are of the reported campaigns only, not the full budget. Snapchat campaigns converted from USD at 3.75 SAR.
| Spend share | |
|---|---|
| Lens | 40.16 |
| Beauty Week (TikTok) | 20.39 |
| Beauty Week (Snapchat) | 16.96 |
| Horrorcon | 13.12 |
| Google Ads | 6.96 |
| Eden & Bmbi | 1.42 |
| Entertainment Theater | 1 |
Shares are of the reported campaigns only.
| Impression share | |
|---|---|
| Beauty Week (TikTok) | 27.78 |
| Beauty Week (Snapchat) | 26.75 |
| Lens | 19.65 |
| Google Ads | 13.95 |
| Entertainment Theater | 5.52 |
| Horrorcon | 4.87 |
| Eden & Bmbi | 1.47 |
| Purchase share | |
|---|---|
| Entertainment Theater | 54.96 |
| Horrorcon | 38.62 |
| Eden & Bmbi | 6.41 |
Does not represent unique users.
| Impression to purchase | |
|---|---|
| Entertainment Theater | 0.0289 |
| Horrorcon | 0.023 |
| Eden & Bmbi | 0.0127 |
The click definition differs slightly between platforms. Google Ads is left out because it is a search campaign.
| CTR | |
|---|---|
| Beauty Week (TikTok) | 0.48 |
| Eden & Bmbi | 0.44 |
| Horrorcon | 0.33 |
| Beauty Week (Snapchat) | 0.17 |
| Lens | 0.12 |
Beauty Week on TikTok = 100%. Snapchat campaigns converted from USD at 3.75 SAR.
| Cost index | |
|---|---|
| Beauty Week (TikTok) | 100 |
| Beauty Week (Snapchat) | 86.4 |
| Lens | 278.1 |
| Horrorcon | 366.6 |
Each channel with its own numbers and charts.
The bookings and awareness channel: Entertainment Theater for bookings, Beauty Week for awareness, plus the Eden and Bmbi events.
Platform share of spend
22.8%
Beauty Week: share of total impressions
27.8%
Beauty Week: CTR
0.48%
Beauty Week: video view rate
46.3%
Beauty Week: reach to impressions
35.8%
Entertainment Theater: share of purchases
55.0%
Eden & Bmbi: share of purchases
6.4%
Eden & Bmbi: CTR
0.44%
Eden & Bmbi: click-to-purchase
2.85%
The awareness and bookings channel: Horrorcon for bookings, Beauty Week for awareness, and the client’s first Lens campaign.
Platform share of spend
70.2%
Horrorcon: share of purchases
38.6%
Horrorcon: CTR
0.33%
Horrorcon: click-to-purchase
6.91%
Lens: share of total impressions
19.7%
Lens: CTR
0.12%
Beauty Week: share of total impressions
26.8%
Beauty Week: CTR
0.17%
A supporting channel for reach and clicks between September 7 and October 27, 2025.
Platform share of spend
7.0%
Platform share of total impressions
14.0%
CTR
5.05%
A dual goal: actual bookings and wide exposure for Jeddah Season events, targeting men and women aged 20 to 50, mainly in Jeddah.
Start with awareness to build reach, then send visitors to event pages, then shift to booking campaigns once enough data is collected, moving budget toward the strongest platforms and creatives.
Entertainment Theater took 55.0% of purchases and Horrorcon 38.6%, Beauty Week took 54.5% of impressions, and Google Ads CTR reached 5.05%.
